Course syllabus

Marknadsföring
Marketing

MIOF15, 7,5 credits, G2 (First Cycle)

Valid for: 2020/21
Decided by: PLED I
Date of Decision: 2020-04-03

General Information

Elective for: B5, C5, D5, E4-pla, K5, M4, MD4
Language of instruction: The course will be given in Swedish

Aim

To provide basic knowledge of a company’s marketing function, marketing strategy, and how target marketing is applied in practice.

Learning outcomes

Knowledge and understanding
For a passing grade the student must

Competences and skills
For a passing grade the student must

Contents

The course deals with marketing. Special emphasis is placed on target marketing, and its different practical stages. This part of the course is based on knowledge of the business environment, provided by the first part; how different environmental conditions influence the shaping of marketing strategy and tactical marketing tools. The course discusses consumer and industrial marketing.

The teaching format consists primarily of lectures, accompanied by two compulsory seminars on global economy and marketing.

Examination details

Grading scale: TH - (U,3,4,5) - (Fail, Three, Four, Five)
Assessment: Written examination and compulsory assignment and seminars.

The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.

Parts
Code: 0116. Name: Examination.
Credits: 5. Grading scale: UG. Assessment: Written exam.
Code: 0216. Name: Project.
Credits: 2,5. Grading scale: UG. Assessment: Compulsory assignment.

Admission

Assumed prior knowledge: Basic Course Managerial Economics
The number of participants is limited to: No
The course overlaps following course/s: MIOF01, MIO071, MIO350

Reading list

Contact and other information

Course coordinator: Ingela Elofsson, ingela.elofsson@iml.lth.se
Course homepage: http://www.pm.lth.se