Antal poäng: 5. Betygskala: UG. Valfri för: I4IE. Kursansvarig: Stein Kleppesto, Företagsekonomiska inst. Förkunskapskrav: MIO080, MIO022, MIO030, MIO071, MIO140. Prestationsbedömning: The course is based on lectures and discussions concerning the case studies. Grades will be based on participation in class discussions, a final case study and performance in a written exam. Övrigt: Kursen ges på engelska. Begränsat antal platser. Skriftlig tentamen.

Mål
The objectives are to provide the student with theoretical knowledge as well as practical experience regarding issues related to business intelligence. Topics that will be covered are general industry analysis, competitor analysis, corporate intelligence systems and issues related to knowledge transfer within an organisation.

Innehåll
Theory

• History and purpose of business intelligence

• Connection with strategy, marketing, finance and organisational learning

• The external context of organisations

• The intelligence cycle as a model for intelligence activities

• Determining intelligence needs, methods and sources for information retrieval

• Storage, analysis and presentation of intelligence

• Legal and ethical issues

• Cognitive, organisational and political opportunities and limitations

• The managerial perspective – What is the difference

Case studies
Students are required to conduct practical research and to solve intelligence related problems throughout the course.

Litteratur
Hussey & Jenster Competitor Intelligence, Wiley, 1999.
Reading package available at the School of Economics & Management, Lund Univ.