Valid for: 2019/20
Decided by: PLED ID
Date of Decision: 2019-03-21
Elective for: MD5
Language of instruction: The course will be given in English
The course aims to provide students with increased knowledge and understanding of specific business terminology. It aims to give a deeper understanding of business planning, entrepreneurship and project management, and clarify the relationships between the business plan and the innovation process. The students will be given an insight into how a product development process can be integrated within an entrepreneurial context.
Knowledge and understanding
For a passing grade the student must
- Be versed fundamentals of business planning, including
business idea, product calculations, financing, market analysis /
marketing plan, project planning, organizational structure and
intellectual property, and how these relate to the process of
innovation / product development.
- Have a good understanding of the principles of
entrepreneurship.
Competences and skills
For a passing grade the student must
- In the form of a project, demonstrate ability to work in teams
to develop a business plan for a new product idea, with support
from teaching materials and supervision.
- Demonstrate ability to insightfully discuss the different
sections of the business plan and their interrelationship.
- Demonstrate the ability to perform simple calculations for
product development / business models.
Judgement and approach
For a passing grade the student must
Have an understanding of his/her future role in / towards the
business, including an increased understanding of the innovation
process and the relationship between costs and revenues for
individual products / projects and activities in general.
- Have a good understanding of the importance of collaboration and
communication in innovation processes .
The course focuses mainly on entrepreneurial issues related to product development and business planning. This is discussed from different perspectives by guests, group exercises and literature.
Grading scale: UG - (U,G) - (Fail, Pass)
Assessment: The grades given are based on fulfilment of the 80% minimum attendance requirement and on active participation in the group assignment.
The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.
Required prior knowledge: MIOA01 and IDEA75 or corresponding.
The number of participants is limited to: No
The course might be cancelled: If the number of applicants is less than 12.
Course coordinator: Carl Lidgard, Carl.Lidgard@design.lth.se
Course homepage: http://www.ide.lth.se