Course syllabus

Affärsmarknadsföring
Business Marketing

MION05, 7,5 credits, A (Second Cycle)

Valid for: 2018/19
Decided by: PLED I
Date of Decision: 2018-03-20

General Information

Elective for: E5-pla, I4, I4-ai, M4, MD4
Language of instruction: The course will be given in Swedish

Aim

To develop a comprehension of how the marketing function contributes in creating value, and of how it can integrate the processes of business development and innovation. The course supplements and develops other engineering competences by exposing them to a business context. The course increases the comprehension of industrial, consumer, and relationship marketing, as well as the challenge in marketing knowledge intensive or innovative products and services.

Learning outcomes

Knowledge and understanding
For a passing grade the student must

Competences and skills
For a passing grade the student must

Contents

The course includes an overview of marketing research and practice, with a special focus on how industrial and technology intensive companies organize the marketing function, marketing communication and interaction with key actors. The course introduces the area of innovation marketing.

Examination details

Grading scale: TH - (U,3,4,5) - (Fail, Three, Four, Five)
Assessment: The examination consists of three parts: written exam, written assignments and a group project which is presented orally and in a written report. The grade is based on the written exam (60%) and the group project (40%).

The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.

Parts
Code: 0110. Name: Business Marketing.
Credits: 7,5. Grading scale: UG.
Code: 0210. Name: Practical Work.
Credits: 0. Grading scale: UG.

Admission

Admission requirements:

The number of participants is limited to: No
The course overlaps following course/s: MIO150

Reading list

Contact and other information

Course coordinator: Universitetslektor Ola Alexanderson, Ola.Alexanderson@iml.lth.se
Course homepage: http://www.pm.lth.se