Valid for: 2018/19
Decided by: PLED A
Date of Decision: 2018-04-04
Main field: Industrial Design.
Compulsory for: KID2
Language of instruction: The course will be given in English on demand
The aim of the course is to train the ability to analyse products from a semiotic perspective, i.e. the way in which everyday objects, packages, ads and marks communicate their qualities to those that will use these products. It is also an aim to train the ability to discuss design in the perspective of a general cultural analysis.
Knowledge and understanding
For a passing grade the student must
Competences and skills
For a passing grade the student must
Judgement and approach
For a passing grade the student must
The course introduces product semiotics and the way it is linked to various semiotic theories. The focus is on the way products (home ware, marks, ads, packages, interiors, etc) speak to the user through visual appearance. The course contains the following (with a reference to author/literature):
The course consists of lectures and exercises that aare critically reviewed in group sessions. A short paper should be written and is discussed with course leader. A free choice of working material is preferred and theymay be previous own work or existing market products. The tasks require of the student to work relatively fast and conceptual.
Grading scale: UG - (U,G) - (Fail, Pass)
Assessment: Four exercises are handed in for evaluation and review. One is a group exercise and is handed in as such. Two of the exercises are visual presentations (presenting sketches, concepts and models), one is a short written thesis and one is an account of a group discussion. All exercises provide the ground for critical group reviews. When all of these exercises are approved, the student has fulfilled the requirements of the course, provided that he/she has also attended 80% of the lectures and reviews.
The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.
The number of participants is limited to: No
The course overlaps following course/s: AFO160
Course coordinator: univ.lektor Gunnar Sandin, gunnar.sandin@arkitektur.lth.se
Course coordinator: univ.lektor Anna Petersson, anna.petersson@arkitektur.lth.se