Course syllabus

Marknadsföring och globalisering
Marketing and Globalization

MIOF01, 9 credits, G2 (First Cycle)

Valid for: 2017/18
Decided by: PLED I
Date of Decision: 2017-04-10

General Information

Main field: Technology.
Compulsory for: I2
Language of instruction: The course will be given in Swedish


To provide basic knowledge of a company’s marketing function, marketing strategy, and how target marketing is applied in practice. To provide basic knowledge of the forces that create and change the global economic map, and to provide knowledge of development tendencies and consequences on a regional, national as well as an international level.

Learning outcomes

Knowledge and understanding
For a passing grade the student must

Competences and skills
For a passing grade the student must


The first part deals with marketing. Special emphasis is placed on target marketing, and its different practical stages. This part of the course is based on knowledge of the business environment, provided by the first part; how different environmental conditions influence the shaping of marketing strategy and tactical marketing tools. The course discusses consumer and industrial marketing.

The second part of the course is concerned with the global economic map. This section attends to the technological evolution, multinational corporations and states and how these contribute to the internationalization of economic acitivities. Also, theories and models explaining production, trade and international investments are presented. Furthermore, this course analyses the factors responsible for the continued importance of regional and national milieus in creating growth and competitiveness.

The teaching format consists primarily of lectures, accompanied by two compulsory seminars on global economy and marketing.

Examination details

Grading scale: TH - (U,3,4,5) - (Fail, Three, Four, Five)
Assessment: Written examination and compulsory assignment and seminars.

The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.

Code: 0108. Name: Marketing and Globalization.
Credits: 5. Grading scale: UG. Assessment: Written exam.
Code: 0208. Name: Project.
Credits: 4. Grading scale: UG. Assessment: Compulsory assignment.


Admission requirements:

The number of participants is limited to: No
The course overlaps following course/s: MIO071

Reading list

Contact and other information

Course coordinator: Ola Alexanderson,
Course homepage:
Further information: This course may not be part of the Master degree together with the course MIO071 Economics and Trade.