Valid for: 2014/15
Decided by: Education Board E
Date of Decision: 2014-04-02
Compulsory for: MD5
Language of instruction: The course will be given in English
The course aims to provide students with increased knowledge and understanding of specific business terminology. It aims to give a deeper understanding of business planning, entrepreneurship and project management, and clarify the relationships between the business plan and the innovation process. The students will be given an insight into how a product development process can be integrated within an entrepreneurial context.
Knowledge and understanding
For a passing grade the student must
- Be versed fundamentals of business planning, including
business idea, product calculations, financing, market analysis /
marketing plan, project planning, organizational structure and
intellectual property, and how these relate to the process of
innovation / product development.
- Have a good understanding of the principles of
entrepreneurship.
Competences and skills
For a passing grade the student must
- In the form of a project, demonstrate ability to work in teams
to develop a business plan for a new product idea, with support
from teaching materials and supervision.
- Demonstrate ability to insightfully discuss the different
sections of the business plan and their interrelationship.
- Demonstrate the ability to perform simple calculations for
product development / business models.
Judgement and approach
For a passing grade the student must
Have an understanding of his/her future role in / towards the
business, including an increased understanding of the innovation
process and the relationship between costs and revenues for
individual products / projects and activities in general.
- Have a good understanding of the importance of collaboration and
communication in innovation processes .
The course focuses mainly on entrepreneurial issues related to product development and business planning. This is discussed from different perspectives by guests, group exercises and literature.
Grading scale: UG
Assessment: The grades given are based on fulfilment of the 80% minimum attendance requirement and on active participation in the group assignment.
Required prior knowledge: MIOA01 and IDE051 or corresponding.
The number of participants is limited to: No
Course coordinator: Carl Lidgard, Carl.Lidgard@design.lth.se
Course homepage: http://www.ide.lth.se