Course syllabus

Business Marketing

MION05, 7,5 credits, A (Second Cycle)

Valid for: 2013/14
Decided by: Education Board B
Date of Decision: 2013-04-10

General Information

Elective for: E5, E5-pla, I4, I4-ai, M4, MD4
Language of instruction: The course will be given in Swedish


To develop a comprehension of how the marketing function contributes in creating value, and of how it can integrate the processes of business development and innovation. The course supplements and develops other engineering competences by exposing them to a business context. The course increases the comprehension of industrial, consumer, and relationship marketing, as well as the challenge in marketing knowledge intensive or innovative products and services.

Learning outcomes

Knowledge and understanding
For a passing grade the student must

Competences and skills
For a passing grade the student must


The course includes an overview of marketing research and practice, with a special focus on how industrial and technology intensive companies organize the marketing function, marketing communication and interaction with key actors. The course introduces the area of innovation marketing.

Examination details

Grading scale: TH
Assessment: The examination consists of three parts: written exam, written assignments and a group project which is presented orally and in a written report. The grade is based on the written exam (60%) and the group project (40%).

Code: 0110. Name: Business Marketing.
Credits: 7,5. Grading scale: UG.
Code: 0210. Name: Practical Work.
Credits: 0. Grading scale: UG.


Admission requirements:

The number of participants is limited to: No
The course overlaps following course/s: MIO150

Reading list

Contact and other information

Course coordinator: Ola Alexanderson,
Course homepage: