Course syllabus

Tillämpad affärsanalys
Applied Business Analysis

MION20, 7,5 credits, A (Second Cycle)

Valid for: 2012/13
Decided by: Education Board 3
Date of Decision: 2012-04-25

General Information

Elective for: I4, I4-ai, M4
Language of instruction: The course will be given in Swedish

Aim

The main goal is that the student will be able to formulate the need of an investigation, for example a market analysis, to conduct this and also to be able to judge the results and qualities (for example the information- and decision values). The two perspectives that permeate the course are to give the student both a theoretical and a practical competence about the above mentioned in industrial business situations.

Learning outcomes

Knowledge and understanding
For a passing grade the student must

Competences and skills
For a passing grade the student must

Central areas are therefore:

After the course the student shall be able to use the established terminology and in an explicit way be able to communicate and present these to other functions and networks within and outside the company.

Contents

The course contains the following principal elements: a) Identify and be able to define an investigation need and to be able to decide the relevant method/approach of investigation (i.e. qualitative and quantitative) and b) formulate relevant fields of investigations, c) to choose a relevant instrument for investigation; e.g. survey, interview, focus group literature study and d) to be able to individually and in a team collect primary and secondary data. Finally, to be able to independently e) concentrate, categorize and critically assess the collected data material concerning e.g. a customer group need of a product, service or technique.

The pedagogical working format in the course includes both individual work as work in teams and seminars concerning the above. Cases are also used as well as guest lectures. The above course elements are permeated by the fact that the students are given the opportunity to create their own proposals to investigations as well as create a knowledge how the students critically and reflectively can judge an achieved investigation result.

Examination details

Grading scale: TH
Assessment: The course is examined through three separated parts. 1) A proposal for an examination plan (in a group with at least two persons), 2) An individual literature test, 3) A critical evaluation of an investigation. The course points are balanced between the written literature examination (25%), the proposal (45%), the written literature and the evaluation of the critical evaluation of an investigation (30%). Case seminars, computer seminars and guest seminars are obligatory.

Parts
Code: 0111. Name: Applied Business Analysis.
Credits: 7,5. Grading scale: TH.
Code: 0211. Name: Analysis.
Credits: 0. Grading scale: UG.
Code: 0311. Name: Review.
Credits: 0. Grading scale: UG.

Admission

Admission requirements:

The number of participants is limited to: No
The course overlaps following course/s: MIO035

Reading list

Contact and other information

Course coordinator: Univ. lektor Carl-Johan Asplund, carl_johan.asplund@iml.lth.se
Course homepage: http://www.pm.lth.se