Valid for: 2012/13
Decided by: Education Board 3
Date of Decision: 2012-04-25
Main field: Technology.
Compulsory for: I2
Elective for: E4, E4-pe, M4, MD4
Language of instruction: The course will be given in Swedish
To provide basic knowledge of a company’s marketing function, marketing strategy, and how target marketing is applied in practice. To provide basic knowledge of the forces that create and change the global economic map, and to provide knowledge of development tendencies and consequences on a regional, national as well as an international level.
Knowledge and understanding
For a passing grade the student must
Competences and skills
For a passing grade the student must
The first part deals with marketing. Special emphasis is placed on target marketing, and its different practical stages. This part of the course is based on knowledge of the business environment, provided by the first part; how different environmental conditions influence the shaping of marketing strategy and tactical marketing tools. The course discusses consumer and industrial marketing.
The second part of the course is concerned with the global economic map. This section attends to the technological evolution, multinational corporations and states and how these contribute to the internationalization of economic acitivities. Also, theories and models explaining production, trade and international investments are presented. Furthermore, this course analyses the factors responsible for the continued importance of regional and national milieus in creating growth and competitiveness.
The teaching format consists primarily of lectures, accompanied by two compulsory seminars on global economy and marketing.
Grading scale: TH
Assessment: Written examination and compulsory assignment and seminars.
Parts
Code: 0108. Name: Marketing and Globalization.
Credits: 5. Grading scale: UG. Assessment: Written exam.
Code: 0208. Name: Project.
Credits: 4. Grading scale: UG. Assessment: Compulsory assignment.
The number of participants is limited to: No
The course overlaps following course/s: MIO071
Course coordinator: Ola Alexanderson, Ola.Alexanderson@iml.lth.se
Course homepage: http://www.pm.lth.se
Further information: This course may not be part of the Master degree together with the course MIO071 Economics and Trade.