Syllabus academic year 2011/2012
(Created 2011-09-01.)
Credits: 7,5. Grading scale: TH. Cycle: A (Second Cycle). Main field: Technology. Language of instruction: The course will be given in Swedish. MION05 overlaps following cours/es: MIO150. Optional for: E4, E4pe, I4ai, I4, M4, MD4. Course coordinator: Ola Alexanderson,, Production Management. Prerequisites: MIO012/MIOA01 Managerial economics, MIOF01 Marketing and Globalization (or MIO071 Economics and Trade). Assessment: The examination consists of three parts: written exam, written assignments and a group project which is presented orally and in a written report. The grade is based on the written exam (60%) and the group project (40%). Home page:

To develop a comprehension of how the marketing function contributes in creating value, and of how it can integrate the processes of business development and innovation. The course supplements and develops other engineering competences by exposing them to a business context. The course increases the comprehension of industrial, consumer, and relationship marketing, as well as the challenge in marketing knowledge intensive or innovative products and services.

Knowledge and understanding
For a passing grade the student must

Skills and abilities
For a passing grade the student must

The course includes an overview of marketing research and practice, with a special focus on how industrial and technology intensive companies organize the marketing function, marketing communication and interaction with key actors. The course introduces the area of innovation marketing.

Mohr, Sengupta & Slater: Marketing of High-technology Products and Innovations. Pearson (the latest edition).