Syllabus academic year 2011/2012
(Created 2011-09-01.)
Credits: 9. Grading scale: TH. Cycle: G2 (First Cycle). Main field: Technology. Language of instruction: The course will be given in Swedish. MIOF01 overlaps following cours/es: MIO071. Compulsory for: I2. Optional for: E4, E4pe, M4, MD4. Course coordinator: Ola Alexanderson,, Production Management. Prerequisites: MIO012/MIOA01Managerial Economics. Assessment: Written examination and compulsory assignment and seminars. Parts: 2. Further information: This course may not be part of the Master degree together with the course MIO071 Economics and Trade. Home page:

To provide basic knowledge of a company’s marketing function, marketing strategy, and how target marketing is applied in practice. To provide basic knowledge of the forces that create and change the global economic map, and to provide knowledge of development tendencies and consequences on a regional, national as well as an international level.

Knowledge and understanding
For a passing grade the student must

Skills and abilities
For a passing grade the student must

The first part deals with marketing. Special emphasis is placed on target marketing, and its different practical stages. This part of the course is based on knowledge of the business environment, provided by the first part; how different environmental conditions influence the shaping of marketing strategy and tactical marketing tools. The course discusses consumer and industrial marketing.

The second part of the course is concerned with the global economic map. This section attends to the technological evolution, multinational corporations and states and how these contribute to the internationalization of economic acitivities. Also, theories and models explaining production, trade and international investments are presented. Furthermore, this course analyses the factors responsible for the continued importance of regional and national milieus in creating growth and competitiveness.

The teaching format consists primarily of lectures, accompanied by two compulsory seminars on global economy and marketing.

Armstrong, G and Kotler, P. Marketing: An Introduction, Prentice hall (international edition) (latest edition)
Article compendium
Case material


Code: 0108. Name: Marketing and Globalization.
Higher education credits: 5. Grading scale: UG. Assessment: Written exam.

Code: 0208. Name: Project.
Higher education credits: 4. Grading scale: UG. Assessment: Compulsory assignment.