Syllabus academic year 2010/2011
(Created 2010-07-25.)
Credits: 7,5. Grading scale: TH. Cycle: A (Second Cycle). Main field: Technology. Language of instruction: The course will be given in Swedish. MION20 overlaps following cours/es: MIO035. Optional for: I4ai, I4, M4. Course coordinator: Associate professor Carl-Johan Asplund, Production Management. Prerequisites: MION05 Business Marketing or other equivalent course. Assessment: The course is examined through three separated parts. 1) A proposal for an examination plan (in a group with at least two persons), 2) An individual literature test, 3) A critical evaluation of an investigation. The course points are balanced between the written literature examination (25%), the proposal (45%), the written literature and the evaluation of the critical evaluation of an investigation (30%). Case seminars, computer seminars and guest seminars are obligatory. Home page:

The main goal is that the student will be able to formulate the need of an investigation, for example a market analysis, to conduct this and also to be able to judge the results and qualities (for example the information- and decision values). The two perspectives that permeate the course are to give the student both a theoretical and a practical competence about the above mentioned in industrial business situations.

Knowledge and understanding
For a passing grade the student must

Skills and abilities
For a passing grade the student must

Central areas are therefore:

After the course the student shall be able to use the established terminology and in an explicit way be able to communicate and present these to other functions and networks within and outside the company.

The course contains the following principal elements: a) Identify and be able to define an investigation need and to be able to decide the relevant method/approach of investigation (i.e. qualitative and quantitative) and b) formulate relevant fields of investigations, c) to choose a relevant instrument for investigation; e.g. survey, interview, focus group literature study and d) to be able to individually and in a team collect primary and secondary data. Finally, to be able to independently e) concentrate, categorize and critically assess the collected data material concerning e.g. a customer group need of a product, service or technique.

The pedagogical working format in the course includes both individual work as work in teams and seminars concerning the above. Cases are also used as well as guest lectures. The above course elements are permeated by the fact that the students are given the opportunity to create their own proposals to investigations as well as create a knowledge how the students critically and reflectively can judge an achieved investigation result.

Bjerseth, J and Ek, L. Internet Compendium 2007 (latest edition) including articles and relevant links.
Bjerseth, J and Ek, L. Case material and lecture notes (displayed through the home page).
Denzin, N. Strategies of Qualitative Inquiry. Sage: Thousands Oaks.
Lekvall, P och Wahlbin, C. Information för marknadsföringsbeslut, IHM förlag, (latest edition).