Syllabus academic year 2010/2011
(Created 2010-07-25.)
Credits: 6. Grading scale: TH. Cycle: A (Second Cycle). Main field: Industrial Design. Language of instruction: The course will be given in English. IDEN15 overlaps following cours/es: TEK065. Compulsory for: ID5. Course coordinator: Lisbeth Svengren-Holm,, Industrial Design. Prerequisites: IDEA70 or equivalent. Assessment: After completing the course the student should be able to: present orally and in writing the completed analyses and projects. Home page:

Knowledge and understanding
For a passing grade the student must

Be able to identify and critically examine design issues of particular complexity of each company's specific market situations, and to put design in relation to other business activities and thus be able to illuminate the limitations (from a multifaceted perspective) and the potential for the use of design of the companies as well.

Skills and abilities
For a passing grade the student must

Be able to locate and exploit business information that is not obviously related to design issues.

In the classroom through active participation demonstrate an ability to credibly manage relevant design management concepts and verbalize critical thinking.

Be able to organize and manage a project team of 2-4 participants, and then on an individual basis to deliver a single work that shows a well developed ability to combine rigorous analysis with lateral thinking, in speech, writing and visually.

The study areas of the course are studied and discussed from different perspectives using people, business case studies, discussion cases and course literature.

The focus of the course will be on developing a credibility in design management issues for future meetings with managers and agents, and an ability to tackle complex business-related information and create structures to release the potential of design as an unused resource.

Bruce & Bessant – ”Design in Business”, and Verganti – ”Design-Driven Innovation”.
Remaining literature in consultation with the examiner.