Syllabus academic year 2007/2008
MARKET DRIVEN PRODUCT DEVELOPMENTTMA045

Higher education credits: 7,5. Grading scale: TH. Level: G2 (First level). Language of instruction: The course might be given in English. TMA045 overlap following cours/es: TMA020, TMA020 och TMA020. Compulsory for: TEMA3. Course coordinator: Professor Robert Bjärnemo, robert.bjarnemo@mkon.lth.se, Technology Management. Assessment: The course includes a compulsory project which is carried out in groups of 3-5 students. Approved project earning a score between 25 - 50 points. All group members receive the same number of points earned on the projects. In addition, the students must pass an individual written examination thus earning a score of between 25 - 50 points. Parts: 2. Home page: http://www.mkon.lth.se.

Aim
In the overall perspective this course is aming at giving the students insights into innovative development work in industry - in a market guided perspective. The objective is that the products resulting from these efforts should provide customer satisfaction, new production and thus assure the continuation and further development of the industrial enterprise.

The course starts up by introducing the product planning or alternatively the product renewal process. Within this process it is explained how the industrial enterprise, based on the business goal, initiates an overhaul of the product assortment. This is followed by generating a number of product (project) proposals, a product portfolio, suitable to be carried out as product development projects in the enterprise.

In the next part of the course the product development process is elaborated upon. Focus is set on the conceptual development phase. After having introduced the theoretical development procedure a conceptual development project is carried out based on the resukts from the initial product planning project.

Knowledge and understanding
For a passing grade the student must

Skills and abilities
For a passing grade the student must

Contents
The course starts with the introduction of a process for product planning and roduct development – emphasising the Concept Development phase of the product development process. In addition also the marketing aspects of high-technology products are introduced, thus enabling the course focus on market driven product development. The integrated product planning and product development project is carried out in Swedish industry or in virtual company. The projects is carried out in groups of 3-5 students.

For the the theoretical parts of the course, a written examé is given in the mid time of the course.

Literature
K. Ulrich and S. Eppinger, Product Design and Development McGraw-Hill International Editions, 3rd ed., 2003.
Mohr, Jakki, Sengupta, Sanjit & Slater, Stanley, Marketing of High-Technology Products and Innovations, 2nd ed. Prentice-Hall, 2005.

Parts

Code: 0108. Name: Written Examination.
Higher education credits: 3,5. Grading scale: UG. Assessment: Written exam. Approved results gives the student 25 - 50 points. Contents: The written exam covers all theory presented in the course.

Code: 0208. Name: Project.
Higher education credits: 4. Grading scale: UG. Assessment: The project is carried out in groups of 3-5 students. Approved projects earning a score between 25 - 50 points. All group members receive the same number of points earned on the projects. Contents: The integrated product planning and product development project is carried out in industry, if possible, carried out in cooperation with an industrial enterprise.