Syllabus academic year 2007/2008

Higher education credits: 4,5. Grading scale: TH. Level: G2 (First level). Language of instruction: The course will be given in Swedish. MIO071 overlap following cours/es: MIO350, MIO350 och MIOF01. Compulsory for: I2. Optional for: M4. Course coordinator: Ola Alexanderson,, Produktionsekonomi. Prerequisites: MIO012 Managerial Economics. Assessment: Written exam. Two compulsory seminars. Home page:

To provide basic knowledge of the forces that create and change the global economic map, and to provide knowledge of development tendencies and consequences on a regional, national as well as an international level. And to provide basic knowledge of a company’s marketing function, marketing strategy, and how target marketing is applied in practice.

Knowledge and understanding
For a passing grade the student must

Skills and abilities
For a passing grade the student must

The first part of the course is concerned with the global economic map. This section attend to the technological evolution, multinational corporations and states and how these contribute to the internationalization of economic acitivities. Also, theories and models explaining production, trade and international investments are presented. Furthermore, this course analyse the factors responsible for the continued importance of regional and national milieus in creating growth and competitiveness.

The second part deals with marketing. Special emphasis is placed on target marketing, and its different practical stages. This part of the course is based on knowledge of the business environment, provided by the first part; how different environmental conditions influence the shaping of marketing strategy and tactical marketing tools. The course discusses consumer and industrial marketing.

The teaching format consists primarily of lectures, accompanied by two compulsory seminars on global economy and marketing.

Dicken, P., Global Shift. Sage Publications (latest edition)
Introduktion till marknadsföring, avd för produktionsekonomi.