Valid for: 2017/18
Decided by: PLED I
Date of Decision: 2017-04-10
Elective for: E5-pla, I4, I4-ai, M4, MD4
Language of instruction: The course will be given in Swedish
To develop a comprehension of how the marketing function contributes in creating value, and of how it can integrate the processes of business development and innovation. The course supplements and develops other engineering competences by exposing them to a business context. The course increases the comprehension of industrial, consumer, and relationship marketing, as well as the challenge in marketing knowledge intensive or innovative products and services.
Knowledge and understanding
For a passing grade the student must
Competences and skills
For a passing grade the student must
The course includes an overview of marketing research and practice, with a special focus on how industrial and technology intensive companies organize the marketing function, marketing communication and interaction with key actors. The course introduces the area of innovation marketing.
Grading scale: TH - (U,3,4,5) - (Fail, Three, Four, Five)
Assessment: The examination consists of three parts: written exam, written assignments and a group project which is presented orally and in a written report. The grade is based on the written exam (60%) and the group project (40%).
The examiner, in consultation with Disability Support Services, may deviate from the regular form of examination in order to provide a permanently disabled student with a form of examination equivalent to that of a student without a disability.
Parts
Code: 0110. Name: Business Marketing.
Credits: 7,5. Grading scale: UG.
Code: 0210. Name: Practical Work.
Credits: 0. Grading scale: UG.
The number of participants is limited to: No
The course overlaps following course/s: MIO150
Course coordinator: Universitetslektor Ola Alexanderson, Ola.Alexanderson@iml.lth.se
Course homepage: http://www.pm.lth.se